Welcome to neverdarker, the official website for ecosalite products (hereinafter referred to as “we”, “us”, or “neverdarker”). We are committed to protecting your personal information and privacy. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website (neverdarker), purchase ecosalite salt water lamps (assembly line products, outdoor use), or interact with our services. By accessing or using our website and services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. This policy applies exclusively to users in the United States, as we only sell and ship to U.S. locations.

1. Information We Collect

We collect personal information that you voluntarily provide to us, as well as non-personal information automatically collected when you use our website, in accordance with the principle of “minimum necessary” to ensure we can provide and improve our products and services effectively. The information we collect falls into the following categories:

1.1 Personal Information You Provide

This is information you actively share with us when you use our services, including but not limited to:

  • Account Information: When you create an account on neverdarker, we may collect your email address, password (encrypted), and username. This information is used to authenticate your identity and provide you with account-related services.
  • Purchase Information: When you place an order for ecosalite salt water lamps, we collect your full name, shipping address, billing address, phone number (optional), and payment information (e.g., credit card details, PayPal account information). This information is necessary to process your order, arrange USPS shipping, and complete the transaction. We do not store full payment card details; such information is processed by our third-party payment processors (who adhere to industry security standards).
  • Communication Information: When you contact our customer support via email (customer@neverdarker.com), we collect your email address, the content of your message, and any additional information you provide to help resolve your inquiries. This information is used to respond to your questions and improve our customer service.
  • Voluntary Information: You may choose to provide additional information (e.g., product feedback, preferences) when participating in surveys, leaving reviews, or contacting us. This information is used to enhance our products and services.

1.2 Automatically Collected Information

When you visit our website, we may automatically collect non-personal and technical information through cookies, web beacons, and other tracking technologies. This information does not directly identify you but helps us understand how you use our website and improve your browsing experience. It includes:

  • Device Information: Your device type, operating system, browser type, screen resolution, and IP address (used to determine your general geographic location, e.g., U.S. state, to ensure compliance with U.S. shipping restrictions).
  • Browsing Information: Pages you visit on our website, the time and duration of your visit, links you click, search queries, and the sequence of pages you view. This helps us optimize our website layout and content.
  • Cookie Information: Cookies are small text files stored on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted) to remember your preferences, track your browsing activity, and simplify the checkout process. You can disable cookies in your browser settings, but this may affect the functionality of our website (e.g., inability to save your shopping cart or account details).

2. How We Use Your Information

We use your personal information for legitimate business purposes, only as described in this policy, and in compliance with applicable U.S. privacy laws. We will not use your information for purposes not disclosed in this policy without your prior consent. The primary uses of your information include:

  • Process and fulfill your orders: Process your payment, arrange USPS shipping, send order confirmations and shipping updates, and handle returns or refunds (as outlined in our Shipping, Return & Refund Policy).
  • Manage your account: Allow you to log in, view your order history, track shipments, and update your account details. We will maintain your account information for as long as your account is active or as required by law.
  • Provide customer support: Respond to your inquiries, resolve issues, and assist with product-related questions via email (customer@neverdarker.com).
  • Improve our website and services: Analyze browsing and purchase data to identify trends, optimize website performance, and enhance the user experience. This includes improving our ecosalite salt water lamp offerings to better meet customer needs.
  • Send important updates: Notify you of changes to our policies, website updates, or product-related information (e.g., recalls, safety notices). These updates are necessary to ensure you are informed about your purchases and our services.
  • Comply with legal obligations: We may use your information to comply with U.S. federal, state, or local laws, regulations, or legal requests (e.g., responding to subpoenas or government inquiries).

3. How We Share Your Information

We value your privacy and will never sell, rent, or lease your personal information to third parties for marketing purposes. We may share your information with trusted third parties who assist us in providing our services, subject to strict confidentiality agreements. These third parties include:

  • Payment Processors: We share your payment information (e.g., credit card details) with third-party payment processors (e.g., Stripe, PayPal) to process your payments securely. These processors are compliant with Payment Card Industry Data Security Standard (PCI DSS) and only use your information for payment processing.
  • Shipping Carrier: We share your shipping address and order details with USPS (United States Postal Service) to deliver your ecosalite salt water lamp. USPS uses this information solely for shipping and delivery purposes.
  • Customer Support Providers: If we engage a third-party service to assist with customer support (via email), they will have access to your communication information only to respond to your inquiries and will not use it for any other purpose.
  • Legal and Regulatory Authorities: We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or the rights, property, or safety of others.

We do not share your personal information with any other third parties without your explicit consent.

4. How We Protect Your Information

We take reasonable and appropriate measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction, in compliance with relevant privacy and data protection regulations. Our security measures include:

  • Encryption: We use industry-standard encryption (e.g., SSL/TLS) to protect your personal information (e.g., payment details, shipping address) when transmitted between your device and our website.
  • Secure Storage: Your personal information is stored on secure servers with restricted access. We do not store full payment card details; such information is handled by our PCI DSS-compliant payment processors.
  • Access Controls: Only authorized personnel have access to your personal information, and they are required to maintain the confidentiality of this information.
  • Security Updates: We regularly update our website and security systems to address potential vulnerabilities and protect against emerging threats.

While we take all reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to continuously improving our security measures to minimize risks.

5. Your Rights Regarding Your Information

Under applicable U.S. privacy laws (e.g., California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA)), you have certain rights regarding your personal information. These rights include:

  • Right to Access: You may request access to the personal information we hold about you, including the type, purpose, and source of the information.
  • Right to Correction: You may request to correct any inaccurate or incomplete personal information we hold about you.
  • Right to Deletion: You may request to delete your personal information, subject to certain exceptions (e.g., if we need to retain the information to comply with legal obligations or process returns/refunds).
  • Right to Opt-Out: You may opt out of any non-essential communications (e.g., marketing emails, if applicable). You can do this by following the unsubscribe link in our emails or contacting us via email.

To exercise any of these rights, please contact us via email at customer@neverdarker.com. We will respond to your request within a reasonable timeframe (in compliance with applicable laws) and may ask you to verify your identity to ensure the security of your information. Please note that we do not offer 24-hour support, but we will address your request as soon as possible.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. The retention period varies based on the type of information:

  • Account Information: We retain your account information for as long as your account is active. If you delete your account, we will delete your personal information, except for information we are required to retain by law (e.g., order history for tax or legal purposes).
  • Order and Payment Information: We retain your order and payment information for at least 3 years after the transaction is completed, to comply with tax and legal obligations and to handle any potential returns, refunds, or disputes.
  • Communication Information: We retain your email communications with customer support for 1 year after the last interaction, to assist with future inquiries and improve our customer service.
  • Automatically Collected Information: We retain non-personal browsing and device information for up to 6 months, to analyze trends and improve our website.

When your information is no longer needed, we will securely delete or anonymize it to prevent unauthorized access.

7. Third-Party Websites and Services

Our website may contain links to third-party websites or services (e.g., payment processors, social media platforms). This Privacy Policy does not apply to these third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party websites or services you visit.

8. Children’s Privacy

Our website and products are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will immediately delete that information and notify the child’s parent or guardian (if possible). If you believe we have collected information from a child under 13, please contact us at customer@neverdarker.com.

9. Policy Updates

We reserve the right to update or modify this Privacy Policy at any time, to reflect changes in our business practices, applicable laws, or user needs. Any changes will be posted on our website (neverdarker) and will take effect immediately upon posting. We recommend checking this Privacy Policy regularly to stay informed of any updates. Your continued use of our website and services after the updated policy is posted constitutes your acceptance of the changes.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal information, or our privacy practices, please contact us exclusively via email:

  • Email: customer@neverdarker.com

Our customer support team will respond to your inquiry as soon as possible; please note that we do not offer 24-hour support.

Effective Date: 03/10/2026

ecosalite (neverdarker) reserves all rights.